TikTok updated its U.S. privacy policy in late January 2026 to allow the collection of precise GPS data from consenting users. The change was implemented through its domestic entity, TikTok US Data Security (USDS).
This policy shift establishes the technical framework for a hyper-local content feed. The feature mirrors the Nearby Feed already active in European markets.
The update positions TikTok to compete directly with Google and Meta for local advertising revenue. Enhanced geographic precision allows businesses to target users in specific local areas. While the policy is active, TikTok has not yet announced a formal launch date for the U.S. local feed.