The U.K.'s Competition and Markets Authority (CMA) seeks feedback on measures granting publishers more control over content use in Google's AI Overviews. The action enforces the U.K.'s new Digital Markets, Competition, and Consumer bill. This legislation aims to regulate the power of dominant tech firms.
Proposed rules allow publishers to opt out of content use for AI-generated summaries or AI model training. This opt-out must not negatively impact their traditional search ranking.
The CMA designated Google with 'strategic market status.' This designation grants the watchdog power to create tailored obligations for the company. The consultation phase continues until late February 2026.