YouTube has announced it will soon allow creators to produce Shorts using AI-generated versions of themselves. The new feature, revealed by CEO Neal Mohan in his annual letter, is part of a broader expansion of AI tools on the platform aimed at empowering creators. Specific details on how the technology will work and its exact launch date have not yet been released.
The move comes as YouTube Shorts viewership has surged to 200 billion daily views. In addition to the AI likeness feature, the company plans to introduce tools for creating games from text prompts and experimenting with AI-generated music. YouTube also emphasized its commitment to creator protection, building on existing technology that helps detect unauthorized use of a creator's face or voice in other AI-generated content.