Alphabet is negotiating with major Hollywood studios to license film and television libraries for generative AI training. These agreements would grant Google formal rights to use copyrighted material.
The initiative aims to preempt legal challenges over data sourcing that have affected other industry players. Alphabet intends to establish a legal framework for premium content to secure a competitive advantage.
Studios are currently evaluating the trade-off between immediate licensing revenue and the long-term impact of AI on their intellectual property.