A U.S. federal judge rejected the Department of Justice's request to force Google to sell its digital advertising business. While the court will impose new operational rules, the ruling allows the company to keep its ad-tech infrastructure intact.
The decision removes the immediate threat of forced asset divestiture for parent company Alphabet. Preserving this segment secures the revenue engine required to fund capital expenditures in AI and cloud infrastructure.
Alphabet avoided its worst-case scenario despite facing upcoming changes to specific business practices.