Designer Kate Barton integrated artificial intelligence into her Fall/Winter 2026 presentation at New York Fashion Week through a partnership with IBM and the startup Fiducia AI. The collaboration featured a multilingual AI agent, built using IBM's Watsonx platform, that allowed attendees to interact with the collection in innovative ways.
Guests at the event could use a "Visual AI lens" to identify pieces from the collection in real-time. The system, powered by IBM Watsonx and running on IBM Cloud, could answer questions about the garments in multiple languages and offered photorealistic virtual try-on experiences. This initiative highlights a growing trend of leveraging AI to create more immersive and interactive customer experiences within the fashion industry.