JetBlue announced the termination of its JFK-Amsterdam service following the winter 2025/2026 season due to underperformance compared to competitors, noting a 79% load factor versus rival averages of 86%-88%. This move is part of a strategy to concentrate European growth from Boston, adding new routes to Barcelona and Milan Malpensa in 2026, as JBLU trades down 2.23% to $4.83 today.
JBLU Axes JFK-Amsterdam Route Amid Strategic Shift to Boston Hub
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