On October 23, 2025, JetBlue announced a new partnership with United Airlines allowing loyalty members to earn and redeem points across both airlines. This collaboration, branded as 'Blue Sky,' marks a notable expansion of JetBlue's loyalty program and could enhance its appeal to frequent travelers[3]. Despite this major announcement, JetBlue's stock price has shown only modest movement, with the last close at $4.62 on October 22, 2025, down 0.86%, and a pre-market price of $4.65 (+0.65%). There is no clear evidence yet that the partnership has driven a significant price reaction, but the news is likely to be closely watched by investors.