Macy’s invests in artificial intelligence and automation to advance its "Bold New Chapter" turnaround strategy. Since 2024, the company has integrated AI into fulfillment, demand planning, personalization, and customer support.
Macy’s is building a $640 million robotic mega-hub in China Grove, North Carolina. This facility will process nearly 30% of the company's digital volume.
The retailer also implements cloud-native IT modernization and generative AI experiments. These initiatives aim to reduce costs, accelerate delivery, and address competitive gaps.