Macy's partnered with Harlem Fashion Row (HFR) to showcase 18 Black-owned brands for Black History Month. The collaboration transformed the Macy's Herald Square flagship into the HFR House. The one-night event featured panels and a fashion show. The initiative aims to address barriers Black designers face by providing a prominent retail platform.

Throughout February, designs from Bruce Glen, Megan Renee, and Kaphill will feature in the Herald Square window displays. The partnership supports HFR's mission to create a more culturally relevant and economically impactful fashion industry. Macy's makes these products accessible to a wider consumer base by featuring the designers.