Meta faces a class-action lawsuit alleging the company allowed human contractors to review sensitive footage from Ray-Ban AI smart glasses without proper consent. Workers at a third-party firm in Kenya viewed and labeled video data to train Meta’s artificial intelligence models.
The reviewed footage reportedly included scenes of users undressing, using bathrooms, and displaying personal financial information. The lawsuit claims Meta’s marketing materials misled consumers by emphasizing privacy while obscuring human review practices within its terms of service.
The UK’s data watchdog has launched an inquiry into the company’s data processing practices. Privacy advocates argue the practice creates a significant disconnect between user expectations and AI development requirements.