Meta Platforms launched Creator Fast Track to attract established creators from TikTok and YouTube to Facebook. The initiative offers guaranteed monthly payments for three months and increased reach for Reels content. This strategy aims to secure top talent and boost user engagement in the competitive video market.
Creators with at least 100,000 followers on rival platforms earn $1,000 monthly. Accounts exceeding one million followers are eligible for $3,000 per month. Participants receive immediate access to Facebook Content Monetization tools to continue earning after the initial period.
Meta disclosed it paid creators nearly $3 billion in 2025. This total represents a 35% increase from the prior year.