Mark Zuckerberg announced the launch of Meta Small Business as a top-level company initiative.
The program aims to support entrepreneurship and accelerate AI adoption among small businesses.
Millions of entrepreneurs currently utilize Meta platforms for growth and customer engagement.
President and Vice Chairman Dina Powell McCormick will oversee the effort alongside head of product Naomi Gleit.
Zuckerberg issued an internal memo recruiting product managers, engineers, and designers for the project.
The initiative represents a high internal priority with significant resource allocation.