Meta introduced new e-commerce features to expand creator monetization across Instagram and Facebook. [6, 7, 11]
The company is rolling out affiliate marketing tools that allow creators to earn commissions by tagging products in Reels and photos. [6, 7, 11] This expansion includes new U.S. partnerships with major retailers Amazon, eBay, and Temu. [6]
Meta is also launching a one-click buy now button within Facebook ads to simplify the path to purchase. [6, 7]
These updates aim to increase in-app shopping and provide creators with significant income opportunities. [7] The tools also aim to drive more direct sales for advertisers. [7]