Meta Platforms has launched the public testing of 'Vibes,' a new standalone mobile application focused entirely on AI-generated and AI-remixed video content.
- The launch follows the strong early traction seen from similar AI features already integrated within Meta AI.
- Vibes represents a direct step in CEO Mark Zuckerberg’s strategy to leverage the company’s massive AI infrastructure spend.
- The app is positioned to potentially set up a new vertical for user engagement beyond the core Facebook and Instagram platforms.