Meta launched a paid subscription service for Facebook and Instagram users in the United Kingdom. The service allows ad-free platform use. This follows guidance from the UK's Information Commissioner's Office (ICO) regarding user consent for personalized ads. Meta previously introduced a similar, pricier subscription in the EU.
The subscription costs £2.99 monthly on the web. Mobile app users pay £3.99 monthly. Additional linked accounts incur extra charges. Users who do not subscribe retain free access supported by personalized ads.
This new model addresses regulatory demands and provides users with a clearer choice on data usage. The company also creates a new potential revenue stream.