Meta says Muse retains over 30% of users after one week

On October 12, 2026, Meta Platforms Inc. shared early engagement metrics for Muse, its AI assistant launched in September.

Muse is reportedly retaining over 30% of users within the first week. It retains 22% after 14 days, suggesting early traction in a competitive market.

Muse’s shopping feature prioritizes well-known merchants in its top search results. When a user names a brand, the brand’s own store ranks first, ahead of resellers. The approach offers a glimpse into Meta’s e-commerce strategy for its AI-driven ecosystem.