Meta is trading 3.36% up at $739.70 today, significantly influenced by the September 29 launch of Muse for Small Business, an AI agent designed to automate operations for small enterprises. The launch, widely reported by outlets including CNBC, is seen as a strategic expansion into the enterprise AI market. Muse for Small Business integrates with Meta's business accounts and third-party software like Zoom, QuickBooks, and Slack, offering tools for tasks such as customer acquisition and workflow streamlining. The broader market context is mixed and modestly lower, highlighting the company-specific catalyst for Meta’s gain.