Prime Minister Narendra Modi shifted his social media strategy to Meta Platforms' Instagram Reels. He adopted an informal, self-recorded style to address Gen Z protesters directly.
This pivot responds to nationwide student protests over examination paper leaks. The satirical Cockroach Janta Party organized these demonstrations using memes and social media to pressure the government.
Modi's first Reel on the scandal reportedly broke Instagram's 24-hour record with over 300 million views. He used the platform to acknowledge student grievances and promise government action.