Microsoft announced a partnership to bring the Xbox app to select Hisense and V homeOS-powered Smart TVs. This integration is scheduled to launch in 2026.
The collaboration enables Xbox Game Pass subscribers to stream hundreds of games directly on their televisions. Users access titles, including new releases and popular favorites, through Xbox Cloud Gaming without needing a console.
This move advances Microsoft’s strategy to increase gaming content accessibility across various devices. The goal is to broaden the potential audience for its subscription services. The announcement did not detail specific market reaction or financial impact.