Microsoft commercial chief Judson Althoff reported the company met ambitious Copilot sales goals for the quarter ending in March.

The success follows a strategic pivot toward direct sales of paid AI subscriptions for workplace applications.

Microsoft shifted focus from free adoption after January data showed only 3% of commercial customers paid for the assistant.

Althoff stated that sales targets for the current quarter are materially ahead of previous figures.

The new strategy reflects a response to investor feedback regarding AI monetization.