Microsoft introduced a suite of "agentic AI" capabilities targeting the retail sector. These solutions automate merchandising, store operations, marketing, and fulfillment. The goal is to connect previously separate retail workflows into a cohesive, intelligent system capable of automating decisions.
This move positions Microsoft as a key platform for the "next operational model for modern retail." The announcement signals a shift from AI pilots to full-scale deployment across the entire retail value chain.
Microsoft offers customizable shopping agent templates within Copilot Studio. These templates enable features such as conversational product discovery and personalized recommendations.
Retailers Guess and Strandbags report early benefits in efficiency and customer recommendations. Microsoft will showcase the new solutions at the NRF 2026 conference.