Microsoft and Publicis Groupe are expanding their strategic partnership to develop a full-stack marketing solution powered by agentic AI.
The collaboration integrates Microsoft Azure and Copilot Studio with Publicis Sapient’s AI tools and Epsilon’s data platform. This system unifies legacy infrastructure and identity-based data to improve marketing decision-making for clients.
Publicis Groupe will also become Microsoft’s global media agency of record as part of the agreement.