Microsoft collaborates with the UK government, academics, and experts. The goal is developing a system to detect deepfake material online. This initiative aims to establish consistent standards for evaluating tools identifying harmful, deceptive AI-generated content.
The partnership addresses growing concerns over the malicious use of deepfakes for fraud, exploitation, and undermining public trust. The timing aligns with the new UK Data (Use and Access) Act. This law takes effect on February 6, 2026. The Act criminalizes the creation of non-consensual intimate images using AI.
Microsoft announced this public safety initiative on February 5. Despite the announcement, Microsoft shares declined in early trading.