OpenAI partnered with regulated prediction market Kalshi to display 2026 World Cup odds in ChatGPT search results. This marks OpenAI's first collaboration with a prediction market to embed real-time forecast data.
ChatGPT will display graphics showing winning probabilities for specific matches using Kalshi data. The integration is currently limited to the World Cup for informational purposes.
Users cannot place bets directly through the AI chatbot. The move follows a broader trend of tech companies like Google incorporating prediction market data into their services.
Kalshi is pursuing a strategy to increase awareness by integrating its data into major media and technology platforms.