OpenAI’s GPT Store faces sluggish adoption and mounting frustration six months after its launch. The platform features over 300 third-party applications. It has failed to meet initial expectations of rivaling Apple’s App Store.

Developers report limited functionality and inconsistent application performance. The platform currently lacks the revenue-sharing models OpenAI initially promised.

Users struggle with app discovery and limited practical utility for custom GPTs. These engagement hurdles have forced OpenAI to reevaluate its commerce strategy for the store.