Early ChatGPT advertisers struggle to prove return on investment due to limited performance data. OpenAI currently provides only basic metrics like impressions and clicks through weekly reports. The platform lacks the sophisticated, real-time analytics offered by established competitors.
Initial tests indicate ChatGPT click-through rates are significantly lower than Google Search. OpenAI reportedly requires a $200,000 minimum commitment from some early advertisers.
The company’s advertising infrastructure remains in an early stage, featuring a nascent Ads Manager. These technical hurdles complicate OpenAI's efforts to compete for established marketing budgets.