Hinge grew its paying user base by 17% according to the latest Match Group earnings report. The total number of paying users reached 1.89 million. Jackie Jantos, the former Chief Marketing Officer, assumed the CEO role in December 2025. Jantos succeeded founder Justin McLeod.
Hinge has become a critical growth driver for Match Group. The flagship Tinder brand is currently experiencing a decline in users.
Hinge utilizes a brand strategy focused on being designed to be deleted to foster serious relationships. This approach counters a general dating app fatigue that has impacted sales at Bumble and Tinder.