Tinder is testing a new suite of artificial intelligence features aimed at reducing "swipe fatigue" and improving the quality of matches for users. The initiative comes as parent company Match Group confronts declining paid user counts and seeks to revitalize engagement on its flagship platform.
The primary new tool, called "Chemistry," analyzes a user's camera roll photos with permission to understand their personality, interests, and lifestyle, aiming to provide more compatible suggestions. This is part of a broader strategy at Match Group to integrate AI for enhancing user profiles, fostering better conversations, and increasing safety across its dating apps.