Netflix announced a major content partnership with K-pop group BTS. Netflix will exclusively livestream the band's comeback performance from Seoul on March 21, 2026. This marks the first time the seven members perform together on a global stage since completing mandatory military service. The live event is part of a larger collaboration with HYBE, the group's parent company.

Netflix will premiere a new documentary film, "BTS: The Return." The film debuts on March 27. The documentary provides an inside look at the making of the group's new album and chronicles their reunion. This dual-offering represents a significant investment in exclusive, event-driven content for the streaming platform.