Netflix is taking a significant strategic step at CES 2026, which commenced on January 6, by focusing on emerging tech like gaming and metaverses. The company's presence, highlighted by Media Play News, aims to build a 'Netflix metaverse' following its December 2025 acquisition of avatar AI firm Ready Player Me. This move underscores Netflix’s evolving content strategy beyond traditional streaming, alongside its pending acquisition of Warner Bros. Discovery's assets, as it seeks new avenues for user engagement.