Netflix will exclusively stream the NFL Week 1 matchup between the San Francisco 49ers and Los Angeles Rams. The game takes place in Melbourne, Australia.

The broadcast airs in U.S. primetime on September 10. This move expands Netflix's live sports programming. The NFL expects to announce its full schedule next week.

Recent filings show top executives sold company stock. Co-CEO Gregory K. Peters sold over $2.4 million in shares. CFO Spencer Adam Neumann sold over $823,000 in shares.