Texas Attorney General Ken Paxton filed a lawsuit against Netflix for allegedly collecting user data without consent. The suit claims the streaming service intentionally designed its platform to be addictive.
The legal action alleges Netflix tracks viewing habits and device information for monetization. These practices reportedly extend to children’s profiles, contradicting the company’s public representations.
Texas filed the suit under the Deceptive Trade Practices Act. The state specifically targets features like autoplay to stop the alleged manipulation of users.
The lawsuit seeks both injunctive relief and civil penalties. Netflix shares experienced a slight decline following the announcement.