Netflix and Warner Music Group signed an exclusive multi-year agreement to produce documentary series and films. The partnership grants Netflix access to Warner Music Group’s catalog of artists, including David Bowie and Aretha Franklin. The deal also covers contemporary stars such as Coldplay and Bruno Mars. Artists or their estates will collaborate on the development of each project.
This agreement expands Netflix’s music-driven programming to compete in the crowded streaming market. Netflix aims to attract and retain subscribers through high-profile original content. Music documentaries have become a key area for driving audience engagement and subscriber retention.