Netflix hired Bloom Strategic Counsel to navigate the regulatory landscape for its proposed $83 billion merger with Warner Bros. Discovery.
Seth Bloom, a former veteran of the Senate Judiciary Committee's antitrust subcommittee, will represent the streaming giant.
The appointment follows increasing scrutiny from lawmakers regarding potential market concentration within the entertainment sector.
Co-CEO Ted Sarandos recently faced Senate questioning about the merger’s potential to create a dominant industry force.
The hiring of Bloom indicates Netflix is preparing for a rigorous regulatory battle to secure approval for the landmark deal.