Nike partnered with Google to launch an AI-powered shopping experience for U.S. consumers.
The feature integrates Nike products into Google's Gemini app and Google Search's AI Mode. Customers can find and buy Nike gear directly within these conversational AI interfaces.
Nike is rolling out the initiative weeks before the 2026 FIFA World Cup. The launch targets an expected surge in demand for football-related apparel and merchandise.
Nike stock rose nearly 0.3% in pre-market trading following the announcement.