NKE is trading 4.1% up at $44.15 following the announcement of a partnership with Google to integrate Gemini AI and Search into a new AI-driven shopping experience.
- The move marks a sharp recovery from the stock's recent low-$42 range, driven by investor enthusiasm for the AI and World Cup–linked commerce initiative.
- While broader U.S. equity markets are also trending higher, Nike's specific gains are primarily attributed to the potential of this tech-focused retail strategy.