NVIDIA reportedly notified major customers of a price hike exceeding 15% for its AI servers. Soaring memory chip costs are the primary driver for this adjustment.
The price increase targets systems featuring next-generation Vera Rubin and Grace Blackwell chips. These changes will take effect for servers shipping in early next year.
Major data center operators including Microsoft, Google, and Oracle have received notification of the changes. Price adjustments will vary based on specific chip and memory configurations.
The move highlights NVIDIA's significant pricing power within the AI hardware sector. NVIDIA stock rose in pre-market trading following the report.