Palo Alto Networks acquired application monitoring provider Embrace. The acquisition expands its observability platform into Digital Experience Monitoring (DEM). It integrates high-fidelity Real User Monitoring (RUM) capabilities into PANW's offerings. Palo Alto Networks also introduced "Synthetics." This new service proactively validates application performance.
The move positions Palo Alto Networks to compete with observability specialists Datadog and New Relic. The company aims to provide a unified platform by adding user-focused monitoring to its security stack. This platform offers customers a complete view from end-user experience to backend infrastructure. This follows its recent acquisition of Chronosphere, solidifying its investment in the observability market.