PepsiCo today announced a landmark global partnership with the Mercedes-AMG PETRONAS F1 Team beginning in 2026. The multi-year deal will feature three of PepsiCo's major brands: Gatorade, Sting, and Doritos. This marks the first time three of the company's brands have partnered with a Formula 1 team and signals PepsiCo's return to F1 team sponsorship for the first time since 1991. The collaboration aims to capitalize on Formula 1's expanding global fanbase. As part of the partnership, Gatorade will leverage its Sports Science Institute to work with the team on hydration and performance solutions for the drivers. The deal involves comprehensive integration across the Mercedes F1 team's operations, including fan experiences and talent collaborations. While financial terms have not been disclosed, the partnership is a significant move for PepsiCo to engage with the sport's growing audience. The announcement did not generate immediate, significant market analysis or reaction regarding PepsiCo's stock price.