PepsiCo reinforces its focus on India, aiming to establish it as one of its top ten global markets. The company recently inaugurated its first food manufacturing plant in Nalbari, Assam. This plant represents an investment of approximately ₹778 crore ($90 million). The new facility will source potatoes from local farmers, boosting the regional agricultural economy.

PepsiCo also invests in supply chain resilience through its Global Agro University. The program brings together growers and suppliers globally to strengthen potato farming capabilities. This reflects a strategic shift towards direct investment in supplier development to mitigate raw material risks. These moves signal a multi-faceted strategy to deepen its presence and secure its supply chain in high-potential regions.