Paramount Skydance is negotiating with the NFL to extend CBS Sunday football broadcasting rights through the 2033-2034 season.
The proposed deal for the CBS division is valued at approximately $3.1 billion. This agreement represents a $1 billion increase over the current contract.
The extension would eliminate the NFL's existing opt-out clause scheduled for the 2029-2030 season. Securing these rights ensures continued access to live sports content for audiences and advertisers.
Reports of the negotiations surfaced during after-hours trading on March 13, 2026. Paramount’s President previously confirmed the company's commitment to a long-term NFL partnership during a recent earnings call.