RBLX is trading at $70.57, up 3.67% today following reports naming Roblox the fastest-growing commerce platform for Gen Z.
- Gen Z order volumes surged 54% year-over-year, with users in this demographic now averaging 20 annual purchases on the platform.
- Recent data confirms a successful pivot toward older audiences, with the 18+ cohort growing over 50% and monetizing 40% higher than younger users.
- The stock's upward momentum reflects rising investor confidence in the company's expanding total addressable market and long-term profitability trajectory.