Roblox Corporation launched the Incubator and Jumpstart programs to expand content for its older user base. These initiatives focus on genres in high demand among older players, including role-playing (RPG), strategy, and shooters. The six-month Incubator program assists experienced teams with concept development. Jumpstart supports creators who are new to the platform.
The 18-34 age group in the United States is growing at over 50%. This pace is more than twice the growth rate of users under 18. Additionally, this older demographic monetizes at a 40% higher rate. The move aligns with the company’s vision to become a platform for all ages.