Roblox is overhauling its advertising policies to standardize pricing and measurement for brand partners. These new regulations take effect on May 4.
The platform now defines any content involving brand compensation or off-platform promotion as an advertisement. Beginning in 2027, Roblox will implement a revenue-sharing model for these in-game brand sponsorships. The company is currently consulting with creators to finalize the specific revenue split.
The updated rules also restrict certain advertising categories based on age. Users under the age of 13 will no longer see advertisements for pharmaceuticals or financial services.