Rivian Automotive began the new year by rolling out financing and leasing incentives for its R1T and R1S models. These offers, effective January 1, 2026, aim to boost sales for both 2025 and the newly released 2026 vehicle models.
The company offers a notable 0% APR for 60 months on remaining 2025 R1 vehicles.
Incentives for the 2026 lineup vary by trim. Customers can receive lease bonuses of up to $6,500 on certain models.
Special financing rates include 1.99% APR on Dual Large/Max Performance and Quad-Motor configurations. Rivian also advertises a special winter leasing deal for the 2026 R1S Dual Standard. These promotions represent a strategic effort to attract customers, though no immediate market analysis on their impact is available.