Spotify is lowering the eligibility requirements for its Partner Program to allow more video podcasters to monetize their content. The company announced the move as part of a broader expansion of its podcasting business, aiming to reduce barriers for emerging creators.
Under the updated criteria, creators can now apply for the program with just three published episodes, down from a previous requirement of twelve. Additionally, the thresholds have been set to a minimum of 1,000 engaged audience members and at least 2,000 hours of content consumption within the last 30 days. This change is designed to attract a wider range of creators to Spotify's video podcasting platform.