Spotify and SeatGeek have announced a new partnership that integrates concert ticket purchasing directly within the Spotify platform. This collaboration allows Spotify users to buy official primary tickets from SeatGeek for live events while browsing artists and discovering new music. The feature is designed to create a more seamless transition from music discovery to attending a live show.
The integration will display SeatGeek's ticket inventory within Spotify's event discovery section, leveraging personalized recommendations to alert fans about upcoming performances. Following the announcement, Spotify's shares saw a modest increase, reflecting a positive investor reaction to the new commerce opportunity.