On October 14, 2025, Atlassian is in its final day before a significant price increase across its suite of cloud products goes into effect on October 15, 2025. This planned pricing adjustment will impact popular tools such as Jira, Confluence, Jira Service Management, and Bitbucket, with increases ranging from 5% to 10% depending on the specific product and subscription tier. For example, Standard plans for Jira and Confluence will see a 5% increase, while Premium plans will rise by 7.5%. Bitbucket's Standard and Premium plans will both increase by 10%. Atlassian has justified these changes by pointing to substantial investments and enhancements made to its cloud platform over the past year. These improvements include the integration of AI capabilities through Rovo, increased user limits for Jira and Confluence, the introduction of over 150 new features for Jira, and more than 170 updates to Confluence. The company also highlighted expanded data residency and new compliance certifications as part of its enterprise-grade offerings. This price adjustment is a significant event for Atlassian's extensive customer base, directly affecting their operational costs.