Tesla increased the starting price of its dual-motor, all-wheel-drive Cybertruck to $69,990. This figure represents a nearly 17% increase over the previous $59,990 price point. The adjustment occurred only 10 days after the lower price was introduced. Tesla also removed the leasing option for this specific model.
CEO Elon Musk previously hinted at the price change on social media. The current cost significantly exceeds the $39,990 starting price projected during the vehicle's 2019 debut. Tesla continues to face a slower-than-projected production ramp-up for the electric pickup.
The pricing shift coincides with the departure of Tesla's Cybercab program manager. Furthermore, delivery wait times in China are currently falling. These developments suggest potential demand shifts in the company's key markets.